We use cookies to make our site work and also for analytics purposes. You can enable or disable optional cookies as desired. See our Privacy and Cookie Policy for more details.


Mariana Hagström

Founder & CEO, Avokaado



Mariana Hagström is an attorney-at-law and legal tech startup founder who has been practising corporate and information technology law for more than 10 years before the transition from the legal practise to legal tech in 2016. She has been studying law in Tartu and Stockholm Universities, where she obtained a master degree in Information Technology and Law. The decision to make a career turnaround started to evolve from the managing partner position and from the need to find more efficient methods for delivering and packaging legal services for clients with scalable new pricing models.

Since founding Avokaado her mission has been to build a bridge between legal and business operations and make it cost and time efficient for both sides. She has said: “During my career in a law firm, serving the clients and my fellow lawyers in different positions, from young attorney to managing partner, I constantly struggled with inefficiency we had in the whole service delivery cycle. Long hours and weekends were all spent on generating a perfect document. Now my company  helps to generate this perfect document within minutes.”

Contribution to Legal Tech

For the past 4 years, Mariana has been a true legal tech pioneer and evangelist in the Nordics, giving workshops and talks to a wider audience and in the Universities on contract automation, legal tech, and the future of law. With her team she has published several case studies and white-papers on legal innovation and automation and helped to scale the mind shift to efficiency, digitalization, and legal automation among lawyers in law firms and in-house legal teams. She is a product owner and CEO of Avokaado and a driving force of the team to turn the vision and customer feedback into product functionality and features. She has been a mentor and a role model  for the next generation of young female lawyers, mentor and jury member for years for startup accelerator programs and hackathons, events organizers and an active member in the startup community.

Avokaado has helped with legal automation law firms and companies in the Nordics, Baltics, Poland, Belgium, Luxembourg etc. For more effective technology adoption Avokaado  has created a signature pilot program for the law firms with project management, advisory and workshops.

Other Winners

In-house & Business

Ines Curtius

Contract Manager, Airbus Defence and Space

Public Services, Politics & Social

Andrea Lindblom

Administrative Chief, Helsingborg District Court