Gina-Maria Tondolo is the founder and creator of LAWRENCE, a legal tech tool for law-firm marketing. Gina has more than 18 years of experience in legal marketing and business development as marketing director and consultant for digitalization. In 2017, she founded her own company to dedicate herself fully to designing legal tech solutions and to create a tool that is taking legal marketing to a whole new level.
Contribution to Legal Tech
The day-to-day challenges of legal marketing are pretty much the same in every law firm:
Requests for tailor-made pitches coming in on a Friday afternoon, due on Monday morning; 50-page-plus submissions already past deadline, and lawyers involved unavailable. Matching references to be put together, which have yet to be found somewhere; Countless emails flying around with different versions of submissions, credentials, and pitches; Endless time spent on organizing emails, versions, final approvals, and sign-off.
Lawrence was created to simplify and automize these processes and to make the relevant data easily available at the push of a button. Lawrence keeps track of references and referees, compiles the latest entries, and gets the submission ready to go. With technology-driven data, Lawrence connects all the dots between lawyers, their files and references, including their recognitions, rankings, quotes, and awards. Customized pitches can be created on the fly according to the firm’s standards and design. No formatting, no searching for CVs, no copy-pasting, never again old templates. Lawrence uses state-of-the-art data processing technology and offers smart automatization of the core legal marketing areas.