Madeleine Heuts is a lawyer, founder and CEO of RAKETENSTART, the digital legal department for start-ups, self-employed, and entrepreneurs. She has generated a comprehensive network in the national start-up and legal-tech scene and reaches her listeners with her weekly podcast to awaken her own entrepreneurial spirit and motivate people to self-realization in the form of starting their own business.
Due to her many years of expertise and her authentic feel for business positioning in the media and public perception, Madeleine also advises various companies and personalities on brand building, online marketing, social media and public relations.
Contributions to Legal Tech
While still being a law student at the University of Bonn, Madeleine found her mission to create innovative and digital access to the law for entrepreneurs when her schoolfriend asked her for help to found his startup. He had neither the legal knowledge he needed nor the financial possibilities to get in touch with a law firm to help him solve his legal issues. Madeleine then quickly realized, she could use the combination of her skills tech & legal to build a bridge between legal expertise and non-lawyers and decided to found RAKETENSTART.
With e-learning courses and legal-tech tools, RAKETENSTART generates the Access to Law for young entrepreneurs, which has hardly existed outside of traditional law firms so far and has made it its goal to expand and rethink access to law for non-lawyers with the help of digital tools. Through many years of experience in online marketing and branding, Madeleine originally combines conservative legal approaches with modern communication media, thus working close to the pulsating digital zeitgeist of the 21st century.