Jennifer Paybody is Head of Commercial
Jennifer joined CCAS in 2018 just as it was being formed. Over the last 18 months, Jennifer has set up the sales and marketing function of CCAS. This has included building a sales and marketing team, creating a go-to-market strategy for CCAS and its products, selecting and onboarding sales and marketing technology, and designing and embedding sales processes. This is an innovative set-up for a law firm that sees Clifford Chance embracing a product sales and marketing strategy (vis a vis traditional services sales and marketing from a law firm).
Contribution to Legal Tech
Jennifer is also part of the Senior Leadership Team and Product Steering Group at CCAS, through these roles she helps to inform the wider CCAS business strategy and which ideas are developed into products.
CCAS is one of the first of its kind within the legal sector; a legal tech start-up wholly owned by a law firm. Her role therefore involves her being a key champion for legal tech both within Clifford Chance and in the wider external market. Over the last year, this has seen her speaking at various conferences, organizing legal tech events, and blogging through the CCAS Insights blog. An example of this is a ‘She Shares’ event she organized with She Breaks the Law in New York, encouraging women to share their personal career stories and champion each other.