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Professional Services

Wendy Persoon

Innovation Manager / Design Lead, ARAG

The Netherlands


Wendy is Innovation Manager at the Legal Tech Studio of ARAG SE NL. Her background is in Industrial Design Engineering at the University of Technology in Delft and she completed OneMBA at the Rotterdam School of Management in 2016. 

Prior to ARAG she worked for 8 years with high tech startups and SMEs in the healthcare and new energy sector. Her career started at the Strategic Futures group of Philips Design, the Design studio of Philips Electronics, in which she worked on Design and Design Research projects in healthcare, lighting and automotive.

Contribution to Legal Tech

Her background in Design and Technology enables Wendy and her team to support ARAG in the transition process towards becoming a Smart Insurer. Combining her Design skills and the opportunities that Legaltech offers, she develops new services and novel ways of customer interactions. 

Over the span of two years, Wendy initiated 15 experiments and 5 pilot projects with (Legal) tech startups. These experiments and projects bridged the gap between the corporate organization and start-ups and introduced 600+ legal experts to new technologies such as document automation, chatbots and speech recognition software.

In the past year she built up ARAG’s expertise and knowledge on decision tree software as a means to democratize legal knowledge. This enables ARAG to offer ever more people access to legal support through online self-service products.

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